THE PEOPLE BEHIND THE APPROACH

Clear thinking.
Operator experience.

Useful marketing advice has to work in the real world of product decisions, budgets, sales teams and competing priorities. Mavka Growth brings founder and marketing perspectives to the same table.

MEET THE TEAM

Experience to draw on.
People to work with.

Kip Knight

Kip Knight

Managing Director

Marketing executive and entrepreneur, formerly CMO of Taco Bell, with experience leading brands across industries.

Kateryna Mamyko

Kateryna Mamyko

Managing Director

Brings international marketing, startup and legal experience to Mavka Growth and Mavka Capital.

Vitaly Golomb

Vitaly Golomb

Managing Director

Technology entrepreneur, investment banker and investor, with experience as a venture-backed CEO and M&A advisor.

Josephine Lanzarone

Josephine Lanzarone

Operating Partner

Sales and marketing leadership experience in B2B technology across the UK, Australia and Asia.

Bob Pearson

Bob Pearson

Operating Partner

Author, advisor and consultant on C-suite topics, with a focus on healthcare and technology.

Donna Loughlin

Donna Loughlin

Affiliate Partner

Public relations specialist and founder of LMGPR, working with innovators and futurists.

ONE METHOD, DIFFERENT LEVELS OF SUPPORT

The same fundamentals.
Applied to your stage.

The Mavka Growth System connects strategic choices, practical pipeline building and team design. Academy is coming soon to make the ideas accessible to earlier-stage founders; the hands-on services apply them with funded technology startups.

Compare the three options
WHAT

Strategic decisions

Target audience, core benefit, brand persona, channels and content.

HOW

Building pipeline

Brand, events, LinkedIn, content, thought leadership and infrastructure.

WHO

Team optimization

Sales and marketing roles, capabilities and hiring priorities.

YOUR NEXT MOVE

Find the right way
to work together.

Start with the level of support your company needs now.

Talk to the team
ILLUSTRATIVE ACADEMY SAMPLE

Make the customer
decision first.

Use these questions to focus a positioning discussion before choosing channels and tactics.

AN ILLUSTRATIVE FRAMEWORK

Start with the customer.
Not the channel.

Who is it for?

Be specific about the customer you are best placed to help.

What hurts?

Name the problem they already recognize and want to solve.

Why now?

Identify the moment that turns an interest into a priority.

Why you?

Make the benefit and the reason to believe unmistakable.

Illustrative framework. Academy is coming soon.

A demonstration of the approach, not a final member library or a substitute for company-specific advisory work.