Structure your thinking.
Work through the customer, positioning, channel and team decisions behind a useful marketing strategy.
MAVKA ACADEMY / COMING SOONKnow what to do.
Know what to do.
Coming soon.
Mavka Academy is coming soon. Practical marketing frameworks, tactics and a founder community on Circle. Register your interest and we’ll let you know when it opens.
Earlier-stage founders welcome. Funding is not required.
The community will be hosted on Circle. Membership and login are not available yet.
A PRACTICAL STARTING POINTFind the framework
Find the framework
for the decision ahead.
Your customerAudience, problem and positioning
Your next channelPriorities, tactics and trade-offs
Your growth planMeasurement, ownership and action
Illustrative learning paths, not a final course catalog.
LEARN. APPLY. KEEP MOVING.More useful than
More useful than
another saved video.
Move from why to how.
Explore practical approaches to messaging, content, pipeline building and measurement, then choose what fits your company.
Do not figure it all out alone.
Use a shared space to ask questions and exchange experience with other founders putting the ideas into practice.
A LOOK AT THE APPROACHStart with a question
Start with a question
worth answering.
A useful framework makes a decision easier. Before adding another channel or tactic, get clear about the customer, the problem and the reason they should choose you.
AN ILLUSTRATIVE FRAMEWORKStart with the customer.
Start with the customer.
Not the channel.
Who is it for?
Be specific about the customer you are best placed to help.
What hurts?
Name the problem they already recognize and want to solve.
Why now?
Identify the moment that turns an interest into a priority.
Why you?
Make the benefit and the reason to believe unmistakable.
Illustrative framework. Academy is coming soon.
BEFORE WE OPENOpen to the
Open to the
earlier stages.
YOUR NEXT MOVEA clearer framework.
Get launch updates A clearer framework.
A better next decision.
Start where you are. Learn the ideas, apply the tactics and work through the decisions ahead.
MAVKA ACADEMY / COMING SOONBe first to know
Be first to know
when we open.
Register your interest for Academy launch updates. No payment, membership or Circle account is created.
Earlier-stage founders are welcome. Funding is not required.